New Era Japan Elevates Customer Experience with GroupBy’s AI-First eCommerce Search and Discovery Platform

GroupBy Inc., a SaaS-based B2C and B2B eCommerce product discovery technology leader, is thrilled to announce the successful implementation of its AI-first eCommerce Search and Product Discovery Platform powered by Google Cloud Discovery AI, for New Era Japan, the Japanese branch of New Era Cap Co.

Established in 1920, the New Era Cap Company has been a global leader in the headwear and apparel space for decades. Operating in the Japanese market, which has extremely high standards for customer service, New Era Japan sought to elevate the digital shopping experience for its customers.

Dedicated to providing world-class digital experiences for its customers, New Era Japan selected GroupBy’s eCommerce Search and Product Discovery Platform powered by Google Cloud Discovery AI to provide its customers with Google-quality shopping experiences. GroupBy’s solution easily connects to New Era’s Shopify store, seamlessly tapping into catalog data and purchase history to enhance the digital customer experience by delivering relevant, buyable, personalized search results and product recommendations that are optimized for revenue.

Powered by Google Cloud Discovery AI, GroupBy’s platform can seamlessly handle multilingual content, such as New Era Japan’s extensive product catalog, which includes many product entries that contain both English and Japanese text. This has allowed New Era Japan to nearly eliminate null search results, dramatically improving the online customer experience.

“We are excited to join forces with industry leaders GroupBy, Google and Grid Dynamics. These companies are at the forefront of the eCommerce technology revolution in Search and Product Discovery. Their collaboration allows us to access a large network of experts who have accelerated our speed to market with a seamless and speedy implementation process,” said Manabu Hashino, New Era Japan’s Senior Director, Direct to Consumer & Digital. “New Era’s focus and commitment is to drive world-class digital experiences for our global shoppers while increasing revenue per visitor. This joint partnership has enabled faster speed-to-market and will maximize our ROI, while delivering optimal customer experiences with next-generation AI-powered search and product discovery technology.”

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The AI-first technology that powers GroupBy’s platform leverages Google’s years of experience delivering personalized content across their flagship properties, such as Google Search, Google Shopping and YouTube. Trained on significantly more data than traditional legacy systems, these state-of-the-art machine learning and AI algorithms possess a superior understanding of user intent. Purpose-built for eCommerce, the algorithms allow New Era Japan to optimize its user experience for key eCommerce metrics, such as click-through rate, conversion rate, revenue and more.

To hasten New Era’s speed-to-market and improve overall ROI, implementation partner Grid Dynamics joined GroupBy on this project. A cloud-native digital engineering company, Grid Dynamics specializes in accelerating growth for top brands worldwide with specialized, data-driven solutions. With their vast experience helping global companies swiftly and seamlessly integrate Google Cloud Retail Search, Grid Dynamics’ team of experts was able to expedite the implementation process.

SOURCE: Businesswire