KERV.ai, the leader in video analysis, performance, and monetization, announced a strategic partnership with Canela Media, a leading technology and innovation-driven multicultural media company, to bring additional interactive advertising capabilities to Canela Media’s ecosystem.
This collaboration marks KERV.ai’s first partnership with a Spanish-language media company, further expanding its global footprint across a growing roster of premium publishers, OEMs, and platforms. As Canela Media continues to scale its advertising offerings, the company is focused on introducing innovative ad solutions that create more engaging experiences for both audiences and advertisers alike.
Through this partnership, Canela Media will integrate KERV.ai’s interactive video and shoppable creative technology across its ecosystem, enabling more immersive, commerce-driven ad experiences that unlock new opportunities for audience engagement, campaign performance, and monetization.
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“We’re excited to partner with Canela Media as our first Spanish-language media company,” said Marika Roque, Chief Strategy Officer at KERV.ai. “As Hispanic audiences continue to lead the nation in streaming adoption – with streaming accounting for 55.8% of total TV time versus 46% for the general population, according to Nielsen – this partnership creates new opportunities for brands to engage viewers through more relevant, interactive and shoppable ad experiences.”
“This partnership reflects our continued focus on innovation and creating engaging experiences for our audiences,” said Chechu Lasheras, Canela Media’s Chief Strategy Officer. “By integrating KERV.ai’s technology into our ecosystem, we’re able to introduce additional interactive capabilities that feel seamless for viewers while creating new opportunities for advertisers to connect with consumers.”
SOURCE: BusinessWire
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