American Airlines and Microsoft partnership takes flight to create a smoother travel experience for customers

American Airlines and Microsoft Corp. are partnering to use technology to create better, more connected experiences for customers and American Airlines team members, supporting the robust operations of the world’s largest airline. As part of the partnership, American will use Microsoft Azure as its preferred cloud platform for its airline applications and key workloads, significantly accelerating its digital transformation and making Microsoft one of the airline’s largest technology partners.

With travel and tourism this year expected to surpass pre-pandemic levels, the companies are preparing for a future where consumers expect their travel experience to mimic the rest of their lives — more connected, more personalized and more on demand than ever.

Through their partnership, American and Microsoft aim to use data and digital technologies to meet customer demands while also streamlining business processes to give American team members the tools that enable a smoother travel experience for consumers. For example, the companies envision a future where every aspect of the customer experience and airline operations will be optimized using advanced analytics and other digital technologies — from enhanced bag tracking and automatic rerouting of flights based on weather conditions to using digital twins to simulate operations at major hubs and proactively adjust to increase efficiencies.

“Reliably operating thousands of flights around the world to take customers to hundreds of destinations is critical to American, which is why the airline has chosen Microsoft’s technology to support our applications,” said American Airlines Chief Information Officer Maya Leibman. “With the power of Microsoft Azure, American can innovate and accelerate its technology transformation, giving our team members augmented tools to provide our customers with an enhanced travel experience.”

Also Read: Egnyte Enhances Program for Managed Service Providers

“As the airline industry continues to transform, building a digital technology foundation in the cloud will be essential for future resilience,” said Judson Althoff, EVP and chief commercial officer, Microsoft. “Through our partnership, American Airlines is taking a forward-thinking, cloud-first approach to using data, AI and our collaboration platforms to reimagine not only its own operations but the experiences of its employees and customers.”

Comments are closed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More