Yahoo DSP & TripleLift Expand Creative Innovation in Native and CTV
TripleLift, the world's leading creative SSP, announced that Yahoo DSP buyers now have access to TripleLift's full suite of…
Browsing Category
Digital Advertising
Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today…
Kargo, the leading creative optimization platform, unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing…
Aligning Consumer Mindsets with Advertising Goals: The Key to Unlocking Higher Publisher Revenues
Here’s the truth. The old spray-and-pray ads? They’re dead. People are tired of pop-ups, autoplay videos, and banners that make no…
Content Advertising vs Content Marketing: Key Differences and How to Use Both
In today's marketing leadership, each budget line shows a strategic choice. Terms matter more than ever. The words we choose shape…
Guideline and NBCUniversal Expand Partnership with Predictive Analytics and Digital Ad Intelligence…
Guideline, a leading provider of advertising data and planning technology, and NBCUniversal announced the expansion of their…
Katy Loria Joins GumGum as Global Chief Revenue Officer
GumGum, the leading contextual-first, global digital advertising platform, announced the appointment of Katy Loria as its new…
Sientia Partners with Tillo to Supercharge Payment-Linked Advertising with Real Rewards
Sientia, the pioneering platform driving the payment-linked advertising revolution, has partnered with Tillo, the award-winning…
Amazon Ads Unveils agentic AI tool that creates professional-quality ads
Amazon Ads has introduced a groundbreaking agentic AI creative tool inside Creative Studio, designed to help advertisers build…
fullthrottle.ai® Unveils Enhanced Platform to Simplify AdTech for Small and Mid-Sized Marketers
FullThrottle Technologies, LLC, the company behind the industry’s most powerful first-party data platform, announced the launch of…
EKCS and Xpance first to offer Publishers a fully AI-Integrated Ad Production Solution
EKCS, a global leader in outsourced creative production, and Xpance (Brainworks), a premier provider of Creative Workflow…