Digital Advertising

For more than fifteen years, I've tracked major changes in B2B technology. In my experience, I've seen many 'next big things.' But…

John Wanamaker once said, "Half the money I spend on advertising is wasted; I just don’t know which half." This feeling is even…

Adams Outdoor Advertising  announced the acquisition of Chesapeake Outdoor, a well-regarded regional out-of-home (OOH) media…

Kaltura, the AI Video Cloud, announced that it has partnered with Canadian television network APTN (Aboriginal Peoples Television…

TelevisaUnivision will leverage EDO’s investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX EDO, the TV…

Amazon Ads and Roku, Inc. have announced an exclusive integration that gives advertisers unprecedented access to the largest…

By turning ads into shoppable storefronts, merchants can bring commerce directly to consumers through advertising PayPal is…

Campaign of the Year and Agency of the Year go to PHD UK, while Mindshare takes the Agency Network of the Year Award PHD UK,…

PubMatic, a leading independent technology company powering the digital advertising supply chain, has announced a strategic…

IndiCue announced the launch of its comprehensive CTV Engagement Platform, designed to give publishers complete control over their…