Microsoft CoPlanner: Revolutionizing Ad Operations with Advanced AI
In March, we shared how we built Insights Navigator to enhance the quality of our insights delivered to clients, leveraging…
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Digital Advertising
DMEXCO announces digital marketing & tech event
DMEXCO, Europe’s leading business-to-business digital marketing & tech event, will be held in Cologne on September 18 and…
Dentsu UK&I appoints Jenny Bullis as Media Practice CEO to drive growth and competitiveness
Dentsu UK and Ireland announces the appointment of Jenny Bullis, UK&I Media Practice CEO, who will join its executive…
Dentsu UK&I appoints Indy Saha as Chief Experience Officer to drive growth though creativity…
Dentsu UK and Ireland announces the appointment of Indy Saha as Chief Experience Officer (CXO), who will join its senior…
ITV transforming the streaming landscape with real-time ad delivery at scale
ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS,…
RevSure Joins the LinkedIn Marketing Partner Program as a Certified Marketing Attribution Solution
RevSure, a leading Full-funnel Attribution Solution for B2B Marketing teams, has announced integration with LinkedIn Marketing…
Setuply Partners with Nephele to Transform Client Project Transparency
Setuply, Inc., a leader in client onboarding automation for B2B solution providers, is pleased to announce a transformative…
Ignite Visibility Introduces New Generative Engine Optimization Service Focused on Boosting…
Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a…
TechTarget Announces 2024 Archer Award Winners for Data-Driven Marketing & Sales Excellence in…
TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the 2024 EMEA winners of the…
WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open Using Amazon Bedrock,…
WPP announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its…