Cadent and Stirista Partner to Make it Easier for Marketers to Target Across Linear, Addressable,…
Cadent, the largest independent solutions provider for converged TV advertising, announced a partnership with Stirista, the…
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Amagi Integrates Intertrust ExpressPlay DRM for Delivering Premium Content to FAST Service Platforms
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV and Intertrust, the leading digital rights…
The Channel Company Announces New Chief Revenue Officer Wayne Silverman
The Channel Company, a global provider of news, insights, strategy, events, and marketing services for the information technology…
Lemma Welcomes Matt Mitchell as Associate Vice President for North America
Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, …
Top 10 B2B Marketing Channels for Driving Sales in 2024
The marketing world is rapidly evolving, and businesses are constantly searching for effective B2B marketing channels to reach…
Equativ expands the curation offering, increasing addressability in a changing identity landscape
Equativ , the global, independent adtech company, announced the latest optimizations to Equativ Buyer Connect (EBC), a…
Stagwell (STGW) Expands in Latin America with Acquisition of PROS Agency, Digital PR Leader in…
Stagwell, the challenger network built to transform marketing, has entered into an agreement to acquire PROS Agency (PROS), a …
Brightcove Introduces Smart TV SDKs for Roku, Samsung, and LG Devices, Empowering Media Companies to…
Brightcove, the world’s most trusted streaming technology company, announced the launch of its new player platforms for Roku,…
XR Extreme Reach Announces Addition of Kevin Arrix as Chief Growth Officer
XR Extreme Reach, a global technology company that powers the creative economy, announced it has appointed industry veteran, Kevin…
Rival Acquires Stand-out Creative Agency, HeyLet’sGo!
London-based marketing consultancy Rival has acquired Boston creative shop HeyLet’sGo!
The integrated offering provides…