Merkle Emerges as Leader in Everest Marketing Matrix News Desk May 16, 2024 Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced Everest Group…
Perion’s Global DOOH ‘Green Deals’ via Hivestack & Scope3 News Desk May 16, 2024 Perion a technology leader in connecting advertisers to consumers across all major digital channels, announced the launch of…
Adams Outdoor Advertising Appoints Kevin Jones as CEO News Desk May 16, 2024 Adams Outdoor Advertising (“Adams” or “the Company”), one of the leading out-of-home media operators in the United States,…
CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions News Desk May 16, 2024 CRAFTSMAN+, a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home…
Pendo Introduces Pendo Listen News Desk May 15, 2024 Pendo, the all-in-one product experience platform, announced Pendo Listen, a new product in the Pendo One platform that…
TapClicks Announces New AI-Enabled Media Planner Solution News Desk May 15, 2024 TapClicks, the leading provider of Smart Marketing solutions, announced a new product, the TapClicks Media Planner. Media Planner…
LISTENGAGE ACQUIRES 1TO1 News Desk May 15, 2024 ListEngage has signed a definitive agreement to acquire 1to1, a premiere Salesforce Personalization consulting agency, providing…
How To Really Be A Force for Good Jason Wiese May 14, 2024 Over 80% of marketers say that brand safety is a major concern for their organization, but are they all really practicing what…
What is Campaign Optimization and Why is it Important? Aparna M A May 13, 2024 As a marketer, your primary goal is to run effective campaigns that yield optimal results. According to a survey conducted by…
AppDirect Acquires Builtfirst to Enhance Marketplace Solutions News Desk May 10, 2024 AppDirect, the world's leading B2B commerce platform, announced it has acquired Builtfirst, a leader in self-service marketplace…