Billups Unveils audrai: An AI Agent to Transform OOH Advertising
Billups, the independent out-of-home (OOH) technology and managed services company, has launched audrai, its first AI-powered…
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Digital Advertising
Marketing Architects and New Engen Join Forces to Help Brands Connect TV and Digital
All-Inclusive TV agency Marketing Architects announced a partnership with New Engen, a digital marketing agency recognized for its…
Pacvue Expands EMEA via Retail Media Partnership with Tesco
Pacvue, the first AI-driven Commerce Operating System, is now partnering with Tesco Media. This collaboration will enhance retail…
Viant Expands CTV Access with Magnite SpringServe Integration
Viant Technology Inc, a leader in CTV and AI-driven ads, is growing its Direct Access program. This is from a strategic alliance…
Innovid Adds Conversion Signals to Harmony for Real-Time Optimization
Innovid, the independent software platform for ad creation, delivery, and optimization, has announced the expansion…
Imaginuity Subsidiary Acquires Assets of Adwerx
Imaginuity®, a leading performance marketing company for multi-location and franchise brands, announced that one of its…
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of Device Attestation support…
LG Ad Solutions Debuts Agentiv: An AI-Powered Advertising Technology Platform
LG Ad Solutions has launched Agentiv, a next-generation artificial-intelligence platform designed to streamline and amplify…
Triton Digital Introduces AdBuilder AI to Empower Self-Serve Audio Advertising
Triton Digital, the global leader in technology and services for the digital audio, podcast, and broadcast radio industries,…
Brownstein Group Unveils “Born and Raised”, A Reimagined Advertising Agency
Brownstein Group has launched its re-imagined advertising agency, now called Born and Raised. This change marks a strategic shift…