Nielsen Expands National Out-of-home Panel, Bringing Coverage To 100%* Of U.s. Tv Households
Nielsen, a global leader in audience measurement, data and analytics, announced that it will expand coverage of its National TV…
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Digital Advertising
Turn ideas into videos in minutes with Pictory’s New Custom GPT – Simplifying Video…
Pictory launches custom Pictory GPT to simplify video creation for marketers.
Take a simple idea like, "Create a video about…
OpenX Announces Programmatic’s First Supply-Side Cookieless Deal Library to Simplify Buyers’…
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the newest advancement in its…
Brand Metrics extends brand lift measurement into CTV with Paramount ANZ
Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital…
West Cary Group President and CEO Moses Foster Honored with Virginia Black Business Leader Award
Moses Foster, West Cary Group President and CEO, has earned a 2024 Virginia Black Business Leader Award. His firm is one of the…
Redscout Appoints Ashley Shaffer as Chief Marketing Officer
Redscout, a brand strategy and design consultancy within Stagwell, announced Ashley Shaffer as its new Chief Marketing Officer…
Simpli.fi Partners with Intent IQ to Launch New Cookieless Advertising Solution
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and…
Fyllo|Semasio Names Jeff Ragovin CEO, Announces Contextual Targeting Transition
Fyllo|Semasio, the leading provider of contextual targeting solutions, announced that Jeff Ragovin has been elevated from…
IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair…
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced that it has named John…
Brand Metrics Fuels Expansion with Four Senior Hires
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has…