Limelight Inc.’s annual report charts ad networks’ move from aggregation to curation News Desk Dec 9, 2025 White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to…
Cadent and Google Cloud Join Forces to Deliver Data-Driven Intelligence, Boosting Campaign… MarTech360 Bureau Dec 9, 2025 Cadent, the predictive advertising company known for bridging brands, publishers, and consumers across screens, has announced an…
LG Ad Solutions and Taboola Join Forces to Bring TV-Driven Performance to the Open Web MarTech360 Bureau Dec 8, 2025 In a move that could reshape how advertisers think about Connected TV (CTV) and digital advertising, LG Ad Solutions and Taboola…
Samba TV and Index Exchange Launch Agentic-Curated Media Marketplace Powered by First-Party Data MarTech360 Bureau Dec 8, 2025 Samba TV and Index Exchange have formed a global partnership to launch an “agentic-curated” media marketplace that combines Samba…
Versus Systems & LiftMedia Partner on New DOOH Experiences News Desk Dec 8, 2025 Versus Systems Inc. announced a new initiative with LiftMedia LDA., to leverage Versus Systems’ proprietary interactive engagement…
PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable Performance MarTech360 Bureau Dec 5, 2025 PubMatic has partnered with BrightLine to bring interactive and addressable Connected TV ad formats into the PubMatic programmatic…
Gracenote launches new CTV ad platform making program-level targeting a reality News Desk Dec 5, 2025 Nielsen's Gracenote, the power behind consumer entertainment search and discovery experiences, is enabling better CTV ad planning,…
MNTN & Northbeam Integration Enables Reliable CTV Performance Measurement MarTech360 Bureau Dec 4, 2025 MNTN and Northbeam have launched a new integration that allows marketers to funnel MNTN’s connected-TV (CTV) campaign data…
Untapped Growth and FreeWheel Team Up to Give Indie and Mid-Market Advertisers Access to Premium CTV… News Desk Dec 4, 2025 By combining the collective buying power of agencies with FreeWheel’s performance-focused programmatic buying, Untapped Growth is…
OUTFRONT Appoints Stacy Minero as Chief Marketing & Experience Officer & Abhi Vyas as Vice… News Desk Dec 2, 2025 OUTFRONT Media, one of the largest and most trusted out-of-home media companies in the United States, announced two key hires to…