IAS Appoints Industry Leader Bob Lord to its Board of Directors
Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Bob Lord to its…
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MarTech Analytics
Comcast Adv & Comscore Boost Accuracy in TV Ad Measurement
Comcast Advertising, the advertising division of Comcast, and Comscore, a trusted currency for planning, transacting, and…
Alembic Expands C-suite Leadership with Abby Kearns as CTO to Drive Alembic’s Technology Leadership…
Alembic, the leading AI-powered marketing analytics platform for enterprises, announced the appointment of Abby Kearns as Chief…
Acxiom Announce Keith Camoosa as Chief Product and Technology Innovation Officer (CPTIO) and Ankur…
Acxiom, the global leader in customer intelligence and marketing enablement, named Keith Camoosa as Chief Product and Technology…
IAS Announces Mobile In-App Support for First Attention Product to Unify Media Quality and Eye…
Integral Ad Science, a leading global media measurement and optimization platform, announced the expansion of its Quality…
C5i Announces Acquisition of Analytic Edge to Strengthen Integrated Analytics & AI Capabilities
AI & Analytics company, C5i, has fully acquired Analytic Edge, a premier provider of AI-based Marketing Analytics solutions.…
Analytic Partners Acquires Magic Numbers to Expand Reach and Talent in Europe
Analytic Partners, the leader in Commercial Analytics, announced that it has closed on an agreement to acquire Magic Numbers, a UK…
MessageGears Enhances Real-Time Analytics For Enterprise Brands
MessageGears, the leading data activation and engagement platform for enterprise brands, announced enhancement of its analytics…
TapClicks Introduces TapData Advanced Data Pipeline Solution
TapClicks, the leading provider of Smart Marketing solutions, announced the immediate availability of the new TapData platform,…
Adwanted rolls out cross-platform digital audio measurement tool
Adwanted UK, parent of The Media Leader, has launched AudioLab, a measurement solution for agencies that tracks impressions and…