Playmaker Capital Inc. Partners with Content Automation Platform Echobox to Supercharge Social Media Growth

Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that it has enlisted leading digital content automation platform, Echobox, to maximize the social media reach of Playmaker’s brands and scale its audience of sports fans across all major social media platforms.

“We are delighted to partner with the Playmaker family of engaging, fan-focused brands”

In this partnership, Echobox will implement its industry-leading social media automation solution to deliver actionable insights that elevate Playmaker’s social media offering. The scope of the initial partnership includes Futbol Sites’ portfolio of Facebook, Instagram, and Twitter accounts, which in the aggregate engage more than 150 million followers. Through the management, distribution, and optimization of Futbol Sites’ social media content, Echobox will drive growth for Futbol Sites’ social media reach.

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“Social media is a highly effective way for Futbol Sites, and more broadly Playmaker, to engage sports fans across the Americas and Echobox is the ideal technology partner to help us take our reach to the next level,” said Federico Grinberg, Playmaker EVP and Futbol Sites CEO. “With the FIFA World Cup Qatar 2022 later this year, now is the ideal time to partner with Echobox to drive audience growth and increase the volume of social interactions on our cross-platform social media offering.”

This announcement follows Playmaker’s strategic imperative to build a vast social media network across the Americas. In August 2022, Playmaker acquired JuanFutbol to accelerate growth across social media and digital video channels in key Mexican and US Hispanic markets. Previously in 2022, Playmaker acquired Cracks, a video-first operator of widely popular social media channels, including the most subscribed Spanish-language YouTube channel in the sports category globally. In Canada and the US, Playmaker brand, The Nation Network, which now counts approximately 30 Facebook, Twitter, and Instagram accounts under its purview, continues to scale its cross-platform social media reach to engage fans and accommodate for various content consumption preferences. With a significant presence in both North America and Latin America, Playmaker’s social media footprint serves as a competitive differentiator and allows for its brands to interact with sports fans at numerous touchpoints daily