Vsblty’s Ai To Expand Focus To Security & Retail Media Networks

VSBLTY Groupe Technologies Corp, a leading software provider of AI-driven security and retail analytics technology, is pleased to outline the business initiatives for the balance of this year and next. Addressing the needs of the $900 Billion Security market as well as expanding its media networks in the $100 Billion retail marketplace, VSBLTY’s proprietary AI technology allows real time analysis of what various cameras “see” and proactively acts based on its analysis. In a security setting, the technology can assist situational awareness, identify both known past offenders and identify actual weapons and notify authorities in real-time. In a retail or public space, the software can deliver personalized and targeted advertisements, while creating anonymized data about customers’ viewing and purchase behaviors.

“Our AI-driven approach delivers quantifiable, real-world benefits in both retail environments and for crime prevention,” commented Jay Hutton, CEO of VSBLTY Groupe Technologies Corp. “With our recent financing, we have the funds, the team, the experience and opportunities to create additional shareholder value as we further deploy systems for our clients through 2023 and 2024.”

The Retail Opportunity

The Company’s patented AI technology utilizes advanced facial detection and classification techniques to deliver real-time targeted advertising to in-store digital displays near product placement at the “moment of truth” or point of purchase where over 80% of purchases are still made, in-store.

Also Read : Sweaty Betty partners with mParticle to future-proof their technology architecture

The system can identify both specific customers and types of customers to deliver brand and customer specific messages that are completely anonymized. For example, the software will trigger brand advertisements targeting males or females, or a particular age group, based on the viewer’s profile. The software also has the capability to vary content based on the customer’s proximity to the display: attention-getting advertising from up to 30 feet away, building engagement at 10 feet away, and immersive brand messages at the point where the customer can interact with the display by touch or scanning a QR code.

The ability for brands to understand their customers’ behaviors in real-time retail environments through the Company’s AI-driven platform has proven to increase sales by over 25%. Customers get an enhanced retail experience while brands get key analytics based on the type of customer, when and where their products are being purchased. This information was never available before in real time in a retail environment until VSBLTY.

This capability revolutionizes the business model for brands and retailers, providing the ability to generate new multiple recurring revenue streams. Through partnerships with retailers, brands and other system partners we strive to quickly build cohesive, in-store retail media networks based on the same advertising sales metrics as online and other media channels.

The Security Opportunity

The need for proactive security systems has never been greater, with over 700 mass shootings in the United States alone, and VSBLTY has one of the solutions that could assist in saving lives.

By utilizing legacy CCTV and other cameras to create a protective perimeter around public spaces, the Company’s advanced AI system can recognize known offenders, track and report suspicious behavior, and recognize weapons at a distance to provide real-time alerts in a matter of milli-seconds. These systems can be applied in schools, places of worship, shopping malls, concerts, sports arenas, office buildings, airports, stadiums, amusement parks or anywhere there are large groups of people.

SOURCE : PRNewswire