Backlight presents product innovations for creative and streaming workflows at IBC 2023

Global media and entertainment technology company Backlight will be at this month’s International Broadcasting Convention (IBC) with many new product updates and integrations. At booth 1.D09, Backlight will showcase innovative solutions that optimize the lifecycle of video content for broadcasters, producers, publishers and distributors.

You can make an appointment at the IBC with Backlight here .

Backlight product updates and integrations

Backlight’s feature-rich solutions help broadcasters and rights holders create more content, distribute it across different platforms, open up new revenue streams, and intelligently and economically manage media and creative projects in the cloud. Recent updates to its products to overcome challenges across the video lifecycle and optimize production and monetization include:

• Wildmoka Live Studio: New backlight platform for digital live productions. Backlight will demonstrate how Live Studio’s unified interface makes it easy to customize an existing live stream or create a new live stream from multiple live sources, clips, graphics and images while maintaining brand consistency with pre-configured production spaces and destination templates. The browser-based Live Studio allows customers to quickly create platform-specific, low-latency content and reach larger audiences through parallel distribution to any digital destination.

• AI-powered inventory creation in Zype Playout. In the latest version of Zype Playout, Backlight‘s machine learning-enabled advertising opportunity discovery feature is complemented by low-latency ad routing, device-based audience creation, and a custom approach to ad macros. Compared to leading playout providers, customers have achieved a 516% increase in ad inventory, a 15% increase in fill rate, and a 44% improvement in ad rendering.

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• Asset management, cloud production and content distribution – very uncomplicated. Backlight will demonstrate how to easily push assets from any iconik-managed storage into Wildmoka’s live production environment for hyperdistribution and introduce workflows for metadata-intelligent live-to-archive use cases.
  • Add media management, review and collaboration to live media management workflows and scale in the cloud for large events.
  • Transfer clips and archived content from Wildmoka to iconik for long-term storage, quick retrieval, and reuse for marketing initiatives – all in one browser window.

• New features and integrations for iconik, ftrack and cineSync increase the speed, flexibility and control of the creative workflow.
  • iconik ‘s Favorites feature enables faster retrieval of important assets, and Collections updates now provide detailed information such as size and creation history to facilitate storage and resource allocation decisions.
  • The iconik product demos provide insight into upcoming integration with Apple Final Cut Pro
  • cineSync expands format and standards support with OTIOZ playback, USD support, and new ways to manage colors and notes in cineSync 5.
  • ftrack Studio offers maximum precision for creative revisions with Wacom and Stylus support and more control in production tracking with new task scheduling and notification options.

Backlight executives talk content monetization and remote production

Backlight executives will participate in two forums at IBC, the SVG Sport Production Summit and the DPP Espresso Summit:

SVG Europe Sport Production Summit | Thursday, September 14, 2023, 3:05 p.m. CET

• Christophe Messa, Director of Strategic Partners, Backlight, will discuss sports content production and monetization at the SVG Europe Sports Production Summit alongside panelists from Tinkerlist, Spiideo and Vislink . Attendees will learn about best practices and new strategies for rights holders to generate revenue from sports content, including social media, OTT platforms and apps.

SOURCE: Businesswire