Optimizely Debuts Industry-First Marketing Operating System At Opticon 2023

OPTICON — Optimizely, the leading digital experience platform provider,  announced a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One.

Up until now, the market has had to make the difficult choice between building a stack that caters more to either developers – think open and highly customizable but complex – or to practitioners – resulting in disparate point solutions that create a lot of overhead costs and disjointed workflows. Additionally, with AI rapidly evolving and its value exponentially growing, it has never been more important to streamline the way content gets created and data gets actioned.

Comprised of Optimizely’s seamlessly integrated best-of-breed capabilities, all built on a modern SaaS, Optimizely One offers a highly composable architecture giving teams the flexibility to choose exactly what they need in their marketing ecosystem. Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simple for marketers to create, manage, deliver, and optimize content all in one place. Secure and scalable, Optimizely One provides teams with the future-proof stack they need to create and optimize digital experiences for their customers.

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“Marketing is the only remaining enterprise function that doesn’t have a go-to platform, so we designed Optimizely One to be the operating system for marketers,” said Alex Atzberger, CEO of Optimizely. “Content is at the core of every digital experience, and Optimizely One provides exactly what marketers need to orchestrate their content, monetize experiences and experiment across all touchpoints – all enriched through smart workflows and accelerated by AI. The time is now for companies to seize the opportunity to reinvent how marketing, product and growth teams work together to create content-driven digital experiences.”

With Optimizely One, customers can now enjoy:

Fully-Composable Stack: Optimizely One is fully SaaS, fully decoupled, and highly composable to empower teams to build their stack, their way. New capabilities include:

• CMS SaaS Core: Design entire web experiences with a low/no-code interface, and benefit from automatic upgrades, SLAs, and managed services
• Graph: Aggregate content from any source, manage it from a single hub, and deliver it to any channel, app or device
• Visual Experience Builder: Apply pre-built templates and customer data to create and preview engaging experiences via an all-new, user-friendly editor

Unified Workflow: Optimizely One connects your team via a fully connected workflow — from planning to analysis – all based on a single unified platform that allows you to log in once and seamlessly navigate across all Optimizely applications. New capabilities include:

• Experiment Collaboration: Manage every aspect of your experimentation program with a purpose-built tool
• Omnichannel Authoring: Create content once and pull it into multiple content types and formats, to deliver to any channel, device or platform

SOURCE: PRNewswire