Bluecore Introduces Customer Movement Technology and Services Proven to Drive Retail and DTC Brand Growth

Bluecore, a retail shopper identification and customer movement technology, has announced the launch of its proprietary Customer Analytics product and Customer Movement Assessment services. Together, these solutions empower retailers to move from a channel-led marketing approach to a customer-centric strategy through unique customer insights and action plans to increase revenue in any macro environment. This launch further positions Bluecore as the leader in enabling retailers to identify more shoppers and impact performance metrics like conversion rate, retention rate, repeat purchase rate and more among specific cohorts of customers.

Bluecore starts all customer relationships with the Customer Movement Assessment, which provides an in-depth analysis of the conversion, retention, and reactivation of customers across multiple years and the speed in which those customers are moving from lower value to higher value.

Bluecore benchmarks every customer against the broader retail industry and their peer group based on retention rates, reactivation rates, average order value, purchase frequency, orders per buyers, survivorship, buyer penetration, and other customer performance metrics to surface performance gaps and opportunities.

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The Customer Movement Assessment is conducted by Bluecore’s retail strategy team, which is composed of former leaders from Foot Locker, Champs Sports, Oriental Trading Company, Tory Burch, Rent the Runway, Expedia, Overstock.com, Shipt, Red Ventures, Shop Your Way, and other category-leading retailers and brands. The team works hand-in-hand with Bluecore’s customers to prioritize specific changes in performance to reach a retail or brand’s desired growth rates. Tactical hypotheses are developed, tested, and scaled through Bluecore’s customer success team, which boasts practitioners from Fortune 500 and high-growth retail and DTC organizations. The result is a growth strategy built with customer performance at the center over channel-specific performance.

“We are focused on customer movement because this is the best way for retailers and brands to predictably grow,” said Dave Lokes, VP of Retail Strategy at Bluecore. “This methodology was created using our team’s years of retail leadership, data, analytics, and customer engagement expertise and it is transforming the way our customers engage with their shoppers and customers.  Individual channels are important, but there must be a foundational strategy for moving customers from one stage to the next ultimately leading to a more profitable approach to marketing and a more personalized approach to consumer activation and retention.”

The ability to monitor customer movement can now be achieved through Bluecore’s new Customer Analytics. This reporting exposes the underlying signals unique to each individual that indicate movement toward retention or churn, allowing retailers to easily understand how individual campaigns connect to and promote customer movement.

SOURCE: GlobeNewswire