New Adobe Express for Enterprise Makes It Easy to Accelerate On-Brand Content Creation and Production Across Teams

Adobe announced the new Adobe Express for Enterprise, which will empower businesses to accelerate marketing content creation and extend easy, on-brand content production to communications, sales and other business users. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3, which provides stunning and photorealistic outputs, speed from prompts to generations and is designed to be commercially safe.

The new advances include Brand Controls, Bulk Create, Generate and Firefly Custom Models, enabling marketers to reuse and adapt content for upcoming campaigns and localize campaign assets for different regions. Sales teams can effortlessly create and customize engaging materials for clients and prospects, and internal and external communications teams can design content for stakeholders – quickly and easily.

Adobe Express for Enterprise is seamlessly integrated with Adobe Acrobat, Creative Cloud and AEM Assets, as well as Adobe GenStudio, the company’s forthcoming end-to-end content lifecycle app. Adobe GenStudio enables marketers to reuse existing brand-approved content, generate variations for digital channels, activate content in Adobe and third-party applications and measure content performance. Deeply integrated into Adobe GenStudio, Adobe Express for Enterprise supports the ability to remix approved assets and directly edit content without requiring specialized creative skills.

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“With the exponential growth in demand for personalized experiences, companies must find new ways to supercharge the production of content that connects with customers and elevates their brands,” said Govind Balakrishnan, senior vice president, Adobe Express Product Group and Creative Cloud Services at Adobe. “Adobe Express for Enterprise is the only solution that brings together enterprise-grade brand management, intuitive tools, advanced AI designed to be safe for business and seamless workflows with world-class creative apps – empowering individuals across the enterprise to produce more impactful, on-brand content faster than ever before.”

Global Brands and Agencies Increase Speed and Efficiency with Adobe Express for Enterprise

IBM marketing teams are personalizing content using Adobe Express for Enterprise. According to Jonathan Adashek, senior vice president, marketing and communications at IBM, “Marketers are looking for trusted AI that seamlessly integrates into their work. Adobe Express for Enterprise is empowering marketers at IBM to create on-brand content aligned to business objectives that delivers compelling, personalized experiences to targeted audiences.”

IBM Consulting is partnering with Adobe to help clients leverage Firefly-powered workflows in Express to create commercially safe content with unprecedented ease and speed and modernize their content supply chains. Clients can expect to see a 30% increase in project capacity and 70% reduction in time to market by distributing creative production tasks across a more diverse team of professionals while delivering more personalized, brand-compliant, digital assets at scale. Adobe Express for Enterprise will also empower IBM’s Consultants to make on-brand content by quickly applying fonts, colors, logos and images to marketing materials.

SOURCE: Businesswire