Meta Launches Generative AI Video Advertising Tools for Advertisers

Meta has just unveiled new generative AI tools to transform video advertising on Facebook and Instagram, taking their existing Advantage + creative suite to the next level. Starting early next year, advertisers will have access to these tools, enabling them to create more dynamic video ads without needing extensive resources.

These updates include “Video Expansion,” a feature that broadens each frame’s dimensions to make ads feel more seamless and natural on the platforms. Inspired by the success of their image tools introduced in May, Meta’s latest move also offers animation capabilities for static images, bringing them to life on Instagram Reels.

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Meta has also strengthened its collaboration with creators through a new Partnership Ads Hub. This update simplifies the process for brands to integrate creator content into ad campaigns, allowing for a more authentic presence in Reels and other placements.

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