Fast Simon Offers No-Code AI-Powered Search and Merchandising Enhancements to Shopify B2B
Fast Simon, a certified Shopify Plus App Partner, has introduced a no-code AI-powered solution specifically designed to enhance the search and merchandising functions for B2B e-commerce on Shopify. Recognizing the unique complexities of B2B commerce—such as segmented customer requirements, custom pricing structures, and the need for precise product searches—this solution aims to simplify and optimize the online experience for B2B buyers and wholesalers, ultimately driving better engagement and conversions.
Also Read: Meta Develops AI Search Engine to Minimize Reliance on Google and Bing
B2B e-commerce has seen a rapid shift toward digital, with about two-thirds of B2B buyers starting their purchasing journey online and frequently engaging with numerous digital touchpoints before making a decision. However, merchants often face challenges in catering to the intricate needs of wholesale and B2B customers. Unlike B2C e-commerce, B2B customers require specific catalog subsets, individualized pricing, and error-free navigation for complex SKUs, part numbers, and manufacturer codes—making digital engagement more demanding.
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