PubMatic and Foxcatcher Join Forces to Revolutionize Data-driven Advertising in Australia

On November 25, 2024, PubMatic Inc., a technology company, formed a strategic partnership with Foxcatcher, an Australian data and technology firm, to enhance data-driven advertising solutions in Australia. This collaboration introduces Foxcatcher’s Worldview platform to programmatic advertisers through integration with PubMatic’s Connect.

Worldview serves as a customer data platform (CDP) that facilitates connections between brands, customers, and media while prioritizing data privacy. Advertisers can utilize Worldview to create tailored audience segments and engage in privacy-compliant targeting via FoxID, Foxcatcher’s proprietary identity solution.

PubMatic’s Connect optimizes addressable signals from the internet, providing efficient and privacy-compliant data targeting on the sell-side. The integration allows advertisers to match custom audience segments with contextual data signals from Connect, enhancing engagement across PubMatic’s premium Australian inventory.+

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Varun John, General Manager of Foxcatcher, emphasized that this partnership enables effective connections between brands and customers using the FoxID identity solution, leading to improved targeting and performance. Peter Barry, Vice President at PubMatic, noted that as privacy regulations evolve and reliance on third-party cookies diminishes, this partnership offers a timely solution for advertisers seeking impactful engagement while maintaining privacy.

Overall, this partnership represents a significant step forward in data-driven advertising in Australia, focusing on privacy, performance, and scalability to enhance digital engagement.