XR Extreme Reach Appoints Blair Robertson as Chief Product Officer

XR Extreme Reach, a global technology company, has named Blair Robertson as its new Chief Product Officer. With a proven track record of technology leadership and driving product innovation, Blair will focus on advancing XR’s global solutions for brands, broadcasters and streaming platforms, and studios worldwide—transforming the future of creative distribution and ad intelligence.

Powered by AI and the industry’s largest advertising data intelligence platform, XR delivers creative content to over 50,000 media destinations across 140 markets and 45 languages. The XR platform unifies linear and digital advertising, offering clients a single solution to enhance creative effectiveness, optimize brand strategy, and reduce operational risks—ultimately boosting ad resonance and profitability on a global scale.

“Blair’s deep expertise in product strategy and customer value makes him a tremendous asset to XR and the global customers we serve,” said Jo Kinsella, Global President and COO of XR Extreme Reach. “He shares our commitment to building products that solve real-world challenges and shape the future of advertising. His leadership will be pivotal as we continue to innovate, scale, and drive measurable impact across the ad ecosystem.”

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Blair brings over 20 years of experience in technology and product development across Adtech, Martech, and Fintech. Most recently, he has held leadership roles at Innovid and TVSquared, where he played a key role in advancing the advertising ecosystem through cross-platform delivery and measurement solutions.

“I’m honored to join XR at such an exciting time for the company and inspired by the opportunities to innovate into the future for the benefit of our incredible customer base of global brands and publishers,” said Robertson. “XR is uniquely positioned to shape the future of the multi-billion-dollar creative marketplace and I’m excited to lead the team into the next chapter of growth and impact.”

As part of XR’s innovation, the company recently introduced the Representation Index (RX)—setting a new global standard for measuring inclusivity in advertising. Powered by XR’s creative intelligence, XRIQ, RX leverages the largest source of creative assets and scaled AI-driven ad analysis to help marketers advance equity and drive loyalty and growth.

SOURCE: Businesswire