Yahoo DSP Introduces Conversion API to Elevate Campaign Measurement
Yahoo DSP has introduced its Conversion API (Yahoo CAPI), a unified solution designed to streamline measurement, attribution, and optimization across digital and offline channels. This API enables advertisers to send conversion events directly to Yahoo DSP in real time through a centralized integration, leveraging Yahoo ConnectID’s 232 million logged-in U.S. users for enhanced addressability.
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Unlike traditional platforms that require separate setups, Yahoo CAPI consolidates online and offline conversion tracking into a single workflow, allowing advertisers to optimize campaigns down to the product level with real-time insights. Early implementations have shown a 30–50% increase in attributed conversions for commerce media. Advertisers can analyze conversion data through direct integration with Yahoo CAPI or via LiveRamp’s data collaboration platform, its initial integration partner.
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