LoopMe Partners with Microsoft Advertising to Deliver Real-Time Brand Optimization through Microsoft Curate

LoopMe, a global leader in brand performance, announced a strategic partnership with Microsoft Advertising to integrate its innovative PurchaseLoop solution for real-time brand optimization into Microsoft Curate. This groundbreaking integration enhances LoopMe’s ability to provide advertisers with tailored inventory packages, utilizing first-party custom data across global markets.

Through Microsoft Curate, LoopMe expands the reach of its first-party custom data, allowing advertisers to achieve real-time optimization alongside comprehensive brand measurement. This collaboration drives measurable improvements in brand awareness, purchase intent, and consideration. By leveraging LoopMe’s AI technology and advanced machine learning models, advertisers can now unlock new levels of efficiency and impact in their campaigns.

Following a successful three-year partnership, LoopMe has now joined the Microsoft Advertising Partner Program as a select partner. The program supports businesses in growing their presence, connecting with the broader Microsoft community, and receiving recognition for their collaborative efforts with Microsoft Advertising.

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“As the global leader in brand performance, being part of the Microsoft Advertising partner program is a high recognition of the market prominence and value of LoopMe’s brand advertising performance solutions. It also supports our joint aim of helping businesses maximize the value of their digital assets and first-party data,” said Rob Cukierman, Chief Product Officer at LoopMe.

“At Microsoft Advertising, we are thrilled to celebrate our long-standing Curate partnership with LoopMe. Together, we harness the power of data-driven collaboration to deliver outstanding results for brands. Our mutual dedication to innovation and excellence continues to empower advertisers to connect with their audiences with precision and impact,” said Carly Morris, Head of Media & Ad Tech, EMEA/LATAM at Microsoft Advertising.

This enhanced partnership empowers advertisers to unlock the full potential of their digital campaigns by combining real-time brand optimization with advanced analytics, driving incremental growth and measurable success in today’s competitive advertising landscape.