Amplitude Unveils Advanced Enterprise Marketing Capabilities to Drive Greater Impact and Revenue

Amplitude, Inc., the leading digital analytics platform, announced a suite of new enterprise marketing capabilities designed to unify marketing and product data—empowering marketers to maximize the impact of every dollar, channel, and campaign. With these enhancements, teams can easily identify key drivers of conversions and lifetime value (LTV), accurately measure return on ad spend (ROAS), and deliver more precise, relevant messaging—all within Amplitude’s seamless, integrated platform.

“Marketers are being asked to do more with less—and deliver results,” said Tifenn Dano Kwan, chief marketing officer at Amplitude. “Clicks and impressions don’t cut it anymore. You need to know what’s driving revenue, what’s hurting conversion, and how to fix it quickly across the entire customer journey. That’s exactly what we’re delivering: actionable insights and intelligent tools that connect top-of-funnel campaigns to real business impact.”

Unlike conventional marketing analytics tools that often focus on vanity metrics, Amplitude’s platform offers an end-to-end view by linking every campaign touchpoint to in-product behavior, engagement, and long-term value. This comprehensive insight reveals the full customer journey—from the initial interaction to sustained retention—grounded in real data rather than assumptions.

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Amplitude’s robust analytics ecosystem includes modules for Analytics, Experiment, Activation, Session Replay, and Guides and Surveys. Key new features designed to accelerate marketing effectiveness include:

• Out-of-the-box Marketing Analytics: Real-time dashboards tailored specifically for marketers, providing instant access to campaign insights, channel performance, and advanced ad analytics—without the need for SQL or complex data setup.
• Data Table Visualizations: Create customizable, easy-to-understand reports using new chart visualizations designed for data tables.
• Entry Analysis: Track where users originate and their subsequent actions, enabling teams to optimize based on customer intent and behavior patterns.
• Heatmaps: Gain visual insights into user interactions such as clicks, scrolling, and selections, identifying friction points to optimize web and landing pages for higher conversion rates.
• No-Code Visual Experimentation: Accelerate testing of web pages and campaigns with expanded capabilities in Web Experiment, requiring no coding expertise.
• Seamless Integrations with Leading Ad Networks: Synchronize cohorts and personalize targeting with direct integration to top platforms including Google Ads, Facebook Ads, LinkedIn, and TikTok.

“When marketing teams can’t see beyond a single customer moment, and product teams don’t understand a customer’s journey, both sides are making decisions in the dark and it is the customer that ends up lost,” said Liz Miller, VP & Principal Analyst at Constellation Research. “Organizations urgently need tools that better connect marketing and product data to provide a complete picture of the customer and add real signal and insight to better plan, invest, and deploy meaningful experiences. This is where the challenge is being met—empowering organizations to make better decisions, faster.”

“At HSE, we’ve always valued a full view of the customer journey—and with Amplitude, we’re now able to turn that vision into actionable insight,” said Austin Costello, Team Lead Customer Intelligence at Home Shopping Europe. “With Amplitude’s flexible and transparent attribution logics, we now clearly see which marketing efforts drive customer behavior – no more black-box models. Its powerful data visualizations and continuous feature updates are game-changers. We can quickly spot issues, test improvements, and measure impact. And thanks to the intuitive interface, both our Product and Marketing teams can access insights on their own and shape initiatives based on a shared, data-driven view of the customer – without waiting on analyst support.”