Channel Factory Unveils Intelligence Suite Featuring AI-Powered Tools to Boost Ad ROI and Contextual Targeting

Channel Factory, a global leader in brand suitability and contextual advertising, has announced the launch of Channel Factory Intelligence, a next-generation AI-driven suite designed to elevate media performance through advanced analytics, optimization, and brand-safe targeting. As part of the rollout, the company also introduced two powerful new tools: the Media Intelligence Hub and Chatbot Assistant—marking a significant evolution in how advertisers manage cross-platform video campaigns.

Built on years of investment in proprietary machine learning models, Channel Factory Intelligence enhances advertisers’ ability to make data-driven decisions with unmatched contextual precision and transparency. These innovations are part of Channel Factory’s broader mission to help brands eliminate media waste and maximize return on ad spend (ROAS) across digital video platforms.

“Channel Factory isn’t just a vendor but they’re a strategic extension of our team. Their understanding of contextual targeting, smart optimization, knowledge of the product and platforms they work on, and collaboration, has helped us unlock stronger outcomes for our clients. They consistently ensure our campaigns are performing, efficient, brand-safe, and impactful at scale,” said Mark Kwak, Director, Paid Social and Programmatic at Starcom.

Channel Factory Intelligence: AI With Full Transparency

As advertisers grapple with fragmented data and limited insights across platforms, many AI solutions require them to sacrifice control for automation. Channel Factory Intelligence removes that trade-off—functioning as a “second brain” that provides deep optimization and actionable insights without compromising visibility.

According to an independent audit by PwC, Channel Factory’s AI capabilities have helped advertisers reduce media waste by over 20% while achieving 99% accuracy in content categorization—ensuring ads appear in brand-safe, contextually relevant environments that drive engagement and results.

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Introducing Media Intelligence Hub: Real-Time Insights in One Dashboard

Now available as part of the Intelligence Suite, the Media Intelligence Hub offers a unified, customizable dashboard that consolidates campaign data across platforms. Instead of managing disparate reports, advertisers gain a centralized view of critical metrics, including media spend, delivery, and performance KPIs.

With built-in machine learning, the hub provides predictive analytics, automated reporting, and real-time optimization suggestions, enabling teams to act swiftly and strategically. This capability empowers marketers to proactively shift budgets, align spending with performance goals, and drive greater ROI by minimizing inefficiencies.

Meet the Chatbot Assistant: Your Personalized AI Data Analyst

Also launched today, Channel Factory’s Chatbot Assistant acts as a personalized AI analyst embedded within the company’s ActivateIQ platform. Designed to simplify complex data interpretation, the assistant offers real-time campaign summaries, insights, and optimization tips, enabling immediate adjustments in content, audience targeting, or media spend.

This tool helps advertisers avoid wasting budget on irrelevant impressions and fosters improved communication between agencies and their technology partners through clear, curated performance reports.

“Running ad campaigns requires you to dig through mountains of data. Some of it is valuable, but so much can be insignificant, forcing you to spend time digging through unnecessary metrics to find actionable insights. Our industry is only tapping the surface of what’s possible when you can apply AI to solve this problem,” said Anudit Vikram, Chief Product Officer at Channel Factory. “Our new Chatbot Assistant and Media Intelligence Hub surface the insights that truly drive performance, giving advertisers the clarity they need to make confident, strategic decisions.”