Contentstack Unveils Real-Time Audience Insights Natively Integrated into CMS

Contentstack has launched Contentstack Data and Insights, a native suite of audience analytics and real-time data activation tools integrated into its adaptive digital experience platform, Contentstack EDGE. Announced at the company’s annual ContentCon conference, this release follows the acquisition of customer data platform Lytics just five months prior, significantly accelerating the integration timeline compared to industry norms. The new capabilities include the Audience Insights App, offering real-time visualization of content performance and audience behavior, and Real-Time Data Activation, enabling immediate personalization through over 200 data connectors and seamless integration with existing data warehouses.

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Additionally, the platform introduces Flows for orchestrating adaptive, omnichannel customer journeys across various digital touchpoints. This comprehensive integration empowers brands to deliver personalized experiences at scale, addressing longstanding challenges in content and data unification within digital experience platforms. The enhancements are available to all Contentstack customers at no additional cost, marking a significant advancement in the company’s mission to provide scalable, real-time personalization solutions.

Read More: Contentstack Delivers Industry-First Real-Time Audience Insights