HubSpot Launch First CRM Deep Research Connector with ChatGPT, Unlocking Smarter, Context-Rich Insights for GTM Teams

HubSpot has officially become the first CRM to integrate a deep research connector with ChatGPT, marking a significant leap in how businesses can generate, access, and act on advanced insights across go-to-market functions.

With more than 75% of HubSpot customers already leveraging ChatGPT*, this new integration brings unparalleled analytical power directly into the workflows of marketing, sales, support, and customer success teams. By bridging ChatGPT’s reasoning capabilities with HubSpot’s CRM data, users can uncover hidden patterns, make data-backed decisions faster, and launch precision-targeted strategies—without requiring technical expertise.

Using ChatGPT, teams can now engage in complex queries and instantly take action:

• Marketing professionals can ask, “find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement,” and then deploy those insights via automated workflows in HubSpot.
• Sales teams might prompt, “segment my target companies by annual revenue, industry, and technology stack. Based on that, identify the top opportunities for enterprise expansion,” and import those opportunities back into HubSpot for seamless prospecting.
• Customer success managers can request, “identify inactive companies with growth potential and generate targeted plays to re-engage and revive pipeline,” and execute those initiatives directly within HubSpot’s Customer Success Workspace.
• Support teams could ask, “analyze seasonal patterns in ticket volume by category to forecast support team staffing needs for the upcoming quarter,” then activate the Breeze Customer Agent in HubSpot to manage future surges.

Also Read: Salesforce to Acquire Informatica, Creating Industry’s Most Complete AI-Ready Data Platform

“Launching the HubSpot deep research connector means businesses and their employees get faster, better insights because ChatGPT has more context. We’re thrilled to work together to bring powerful AI to many of today’s most important workflows,” said Nate Gonzalez, Head of Business Products at OpenAI.

“The HubSpot connector is like having an extra analyst on the team, empowering sales reps to identify risks, opportunities, and next best actions,” said Colin Johnson, Senior Manager, CRM at Youth Enrichment Brands. “For a non-technical user, the fact that it’s easy to use and talks directly to my data is huge.”

“We’re building tools that help businesses lead through the AI shift, not just adapt to it,” said Karen Ng, SVP of Product and Partnerships at HubSpot. “By connecting HubSpot CRM data directly to ChatGPT, even small teams without time or data resources can run deep analysis and take action on those insights—fueling better outcomes across marketing, sales, and service.”

This groundbreaking partnership underscores HubSpot’s commitment to democratizing advanced data intelligence and making enterprise-grade capabilities accessible to businesses of all sizes.