Cardlytics Introduces New Customer Insights Dashboards Within the Cardlytics Insights Portal

Cardlytics Inc. announced the general availability of three new dashboards within the newly revamped Cardlytics Insights Portal, a unique self-service tool that provides Cardlytics advertisers with market and customer intelligence on demand. The release includes new dashboards focused on Customer Insights – including data on brand affinity, customer migration and loyalty insights – and complement the existing Market Insights dashboards to give advertisers a more comprehensive understanding of their customers, competitors and market share opportunities.

Built on Cardlytics’ unparalleled network scale and visibility into $5.8 trillion of annual consumer spend, the Cardlytics Insights Portal offers differentiated value to advertisers. Not only does it help drive marketing strategies, the Portal can also play a role in informing broader business decisions, such as expanding into new markets or exploring strategic partnerships. Unlike traditional tools that rely on outdated, aggregated or modeled data, the Cardlytics Insights Portal surfaces timely and relevant insights from an extensive set of first-party purchase data whenever advertisers need them.

“As more brands turn to performance marketing channels and data-driven strategies, advertisers need reliable and timely access to insights that can help drive real outcomes,” said Rory Mitchell, Chief Business Officer at Cardlytics. “From understanding cross-brand spending patterns to enhancing customer acquisition strategies and mitigating churn, the Cardlytics Insights Portal is setting a new standard for effective and intuitive data tools that help advertisers unlock new opportunities for growth.”

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“We are in the Insights Portal on a weekly basis, pulling data to share with our leadership team,” said Charlie Frankievich, VP of Guest and Culinary Insights at Shake Shack. “The competitive share in particular is very valuable for us.”

Advertisers can now access six comprehensive dashboards within the Cardlytics Insights Portal:

• Market Summary – Explore brand and category growth across purchase channels
• Competitor Insights – See growth and volume trends from named competitors
• Geographic Insights – View regional spend and competitive comparisons on a state and designated market area (DMA) level
• Brand Affinity – Identify partnership opportunities to elevate brand reach and impact
• Customer Migration – Understand customer flows to enhance acquisition and minimize churn
• Loyalty Insights – Maximize customer retention strategies with visibility into valuable loyalty segmentation

SOURCE: BusinessWire