Meltwater Unveils GenAI Lens: First-of-Its-Kind Tool for Monitoring Brand Visibility Across AI Platforms

Meltwater, a global leader in media, social, and consumer intelligence, has launched GenAI Lens, an industry-first innovation that provides brands with unprecedented visibility into how they, their competitors, and their industries are represented across leading AI assistants and large language models (LLMs) – including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek.

As marketing, communications, and PR professionals navigate an increasingly complex digital landscape, the rise of generative AI presents both opportunities and new challenges. With AI tools now influencing public narratives and shaping how information is consumed, it has become essential for brands to understand how their image is formed through AI-generated content — not just through traditional media or social channels.

Meltwater’s GenAI Lens fills this critical visibility gap by offering real-time monitoring and analysis of outputs from major GenAI tools. The solution enables users to track brand, product, and competitor mentions across more than 90% of available LLMs, giving organizations a unified and comprehensive view of their presence across AI-generated content — alongside traditional news and social media data.

Also Read: Similarweb Launches GenAI Intelligence Toolkit to Track Brand Visibility and Traffic

Key Capabilities of Meltwater’s GenAI Lens:

• AI-Era Brand Monitoring: Gain complete visibility into how your brand is portrayed in AI-generated answers across multiple platforms, helping you manage reputation in a world where AI is a go-to information source.
• Early Risk Identification: Detect misinformation, sentiment shifts, or potential reputation risks as they emerge — and take proactive steps before issues escalate.
• Smarter Communication Strategies: Leverage emotion and trend analysis from AI responses to inform PR, content, and brand strategies aligned with current audience perceptions.
• Competitive Intelligence at Scale: Monitor how your competitors are portrayed across GenAI platforms, discover emerging industry topics, and identify opportunities to refine your market positioning.
• Visualized Insights Dashboard: Access interactive reports that show brand sentiment, emotional tone, recurring phrases, named entities, and source citations.
• Faster Time to Insight: Use customizable prompt templates to deploy tailored brand or competitor monitoring in just minutes.

“The way people look for and understand information has shifted fundamentally. Visits to AI chatbots grew nearly 81% in the last year alone, signaling these tools are becoming a primary source of discovery,” said Chris Hackney, Chief Product Officer at Meltwater. “Meltwater’s latest solution empowers PR, marketing, and communications professionals to proactively monitor, analyze, and respond to narratives emerging from powerful AI engines like Perplexity, ChatGPT, and Gemini. By surfacing real-time insights on trending topics, sentiment shifts, and new opportunities, we’re giving our clients a strategic advantage, enabling them to protect their brand reputation, craft smarter communication strategies, and move at the speed of AI-driven conversations.”

With GenAI Lens, Meltwater is pioneering a new era of AI-informed media intelligence, helping businesses stay ahead of the curve as LLMs reshape how audiences discover and engage with information online.