LightBoxTV and Experian Partner to Deliver Smarter, Data-Driven TV Advertising

LightBoxTV announced a strategic integration with Experian, the global leader in data and technology, to bring advanced audience intelligence into the core of TV media planning. This collaboration equips advertisers with deeper insights, enabling more effective campaigns across both linear TV and connected TV (CTV).

Through the partnership, Experian’s robust demographic, lifestyle, and transactional spend data will be seamlessly integrated into LightBoxTV’s media planning platform. Advertisers can now enrich their audience strategies by moving beyond traditional demographics to include factors such as household composition, life stage, financial status, and spending potential.

Mapped to 95% of the UK population, Experian’s audience segments provide precision targeting at scale. For brands and agencies, this means the ability to identify new customer groups, optimise ROI, and reduce media wastage-delivering smarter, data-driven decisions built on trusted insights.

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“Experian brings a level of trust and intelligence that’s hard to rival,” said Dean Cussell, COO of LightBoxTV. “This partnership gives agencies and brands access to data that’s both powerful and proven enabling them to act with greater precision and confidence, knowing that the foundation is both accurate and credibly sourced.”

“TV remains a critical channel for brands looking to scale and grow,” said Colin Grieves, UK&I’s Managing Director of Experian Marketing Services. “Our collaboration with LightBoxTV brings together best-in-class data and a next-generation planning platform, helping create real value for advertisers and helping them strike the balance between broad reach and smart targeting.”

This integration marks another milestone in LightBoxTV’s mission to build a connected planning ecosystem—one that unites technology, audience intelligence, and trusted partnerships to simplify workflows and maximise media performance. By combining Experian’s credible data with LightBoxTV’s next-generation platform, advertisers can unlock greater efficiency, stronger targeting, and measurable business outcomes.