G2 and Profound Join Forces to Help B2B Software Companies Win in the Era of AI Search

G2, the world’s largest and most trusted software marketplace, has announced a strategic partnership with Profound to empower B2B software companies to strengthen their answer engine optimization (AEO) and AI search marketing strategies.

Through this collaboration, Profound’s AI visibility data will now be embedded directly into my.G2 dashboards, giving software vendors unprecedented insight into when and how their product categories are mentioned by large language models (LLMs) with G2 as the cited source.

“Over the past several years, we’ve observed a rise in self-serve research from B2B software buyers. Now, they’re increasingly turning to AI-first search over traditional search engines for this process,” said Godard Abel, Co-founder and CEO of G2. “To reach buyers wherever they’re conducting research throughout their purchasing journeys, it’s crucial that software companies show up in LLMs. Through our new partnership with Profound, we’re not only helping companies track their brand presence in AI search platforms, we’re helping them build their brand presence, too.”

Turning AI Discovery Into a Measurable Performance Channel

G2’s new AI Visibility dashboard transforms AI-driven discovery into a performance marketing channel. By integrating Profound’s AEO data, software companies can:

• Monitor the frequency of G2 citations within AI search responses
• Identify high-impact product categories driving visibility
• Benchmark performance against competitors
• Surface top-performing prompts and keywords driving AI engagement

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The dashboard also includes actionable guidance—such as boosting recent reviews—to help go-to-market (GTM) teams improve their presence and influence how often they are cited in AI search. This visibility helps companies track traffic from AI search sources and optimize their GTM strategies in real time.

“At Profound, we’re seeing AI search reshape how companies are discovered in real time. Today, every brand needs to understand and control how AI interprets, cites, and recommends their products,” said James Cadwallader, Co-founder and CEO of Profound. “G2’s extensive reach across the B2B SaaS ecosystem makes them the ideal partner as we equip marketers to take control of how AI defines discovery and customer engagement.”

Elevating B2B Brand Visibility in the AI Era

Profound’s platform enables enterprise brands to shape how AI represents their products, ensuring visibility in the rapidly evolving landscape of AI-driven discovery. G2-already the most cited B2B software source across LLMs and ranked 4th on ChatGPT and 9th on Perplexity—amplifies this impact, helping software companies appear more often and more accurately in AI-powered search results that influence buyer decisions.