Simon AI Launches Agentic Marketing Platform to Transform Contextual Personalization
Simon AI has launched its new Agentic Marketing Platform, introducing Composable AI Agents designed to help marketers unlock customer data and deliver real-time, 1:1 contextual personalization at scale. Built on Snowflake Cortex AI and powered by Claude from Anthropic, these agents enable marketing teams to explore, analyze, and activate data directly within Snowflake, eliminating the need for data movement and ensuring governance, security, and speed. The platform allows marketers to move from static segmentation to dynamic, goal-driven personalization by leveraging Insights Agents to surface hidden customer signals, Data Agents to create actionable attributes, and Automation Agents to trigger tailored campaigns.
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This approach significantly reduces reliance on data and analytics teams while accelerating campaign deployment, cutting preparation time by up to 90% and driving measurable lifts in conversions. By operating within existing data environments and providing modular AI-powered tools, Simon’s platform addresses long-standing challenges of siloed data, slow execution, and limited visibility, enabling marketing teams to seamlessly bridge strategy and execution. This launch represents a major shift toward more adaptive, data-driven marketing operations, empowering brands to engage customers with timely, relevant, and personalized experiences at scale.
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