MNTN and Haus Bring Science-Backed Proof of Performance to Connected TV

MNTN, a leading tech platform for performance marketing on Connected TV (CTV), announced that Haus is now part of its Measurement Partner Program. Haus is a trusted platform that helps brands measure ad performance. It lets advertisers optimize billions in spending. With data and science, Haus shows the true impact of CTV campaigns.

Connected TV is growing as a key performance marketing channel. Advertisers seek transparency, accountability, and third-party validation. MNTN and Haus have joined forces to address this need. This partnership helps advertisers create structured experiments. These experiments measure incremental lift with scientific precision and credibility.

Powering Smarter, Data-Driven CTV Advertising

Through this collaboration, advertisers can:

• Design controlled experiments with Haus to test incremental lift within CTV campaigns.
• Execute campaigns on MNTN, testing different audience strategies and creative variables.
• Validate campaign outcomes through Haus, gaining independent, third-party proof of performance to guide future investment decisions.

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The partnership’s beta program, which runs ahead of a full rollout planned for Q4 2025, focuses on helping advertisers understand which MNTN campaign strategies generate the strongest incremental lift as scientifically measured by Haus. This initiative gives advertisers the confidence to scale CTV with statistically significant, verified insights—further establishing the medium’s reputation as a true performance channel.

“As advertisers accelerate their investment in CTV, measurement has to evolve with it. Our partnership with Haus puts experimentation at the heart of campaign management, ensuring marketers have independent validation and the analytical discipline they need to make better decisions,” said Richard Girges, CTO of MNTN.

“MNTN is partnering with Haus to give advertisers access to best-in-class incrementality testing, helping them understand CTV’s impact on their businesses and optimize for results. We’re thrilled to work closely with the MNTN team,” said Olivia Kory, Chief Strategy Officer at Haus.

Driving the Next Phase of CTV Performance Measurement

Advertisers are using CTV more for reach and performance. The need for accountability is increasing. So is the demand for experimentation and proof of results. The MNTN–Haus partnership highlights that both companies value transparency, innovation, and effective marketing driven by real results.

MNTN’s advanced CTV advertising tools team up with Haus’s expertise in measuring incrementality. This partnership offers marketers a smart, science-backed method to spend wisely and boost results. Now, every CTV campaign can achieve clear business outcomes.