OUTFRONT and AWS Launch AI-Native Platform for Smarter OOH Advertising

OUTFRONT Media has partnered with Amazon Web Services (AWS) to modernize the out-of-home (OOH) advertising landscape by introducing AI-enabled, agent-driven workflows for the planning, purchasing, and measurement of both static and digital OOH inventory. Through integrations with MadConnect’s Model Context Protocol, the collaboration enables agencies and brands to query real-time inventory with natural language prompts, execute buys across formats via AI agents, and monitor campaign performance within a unified omnichannel framework.

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The goal is to simplify OOH transactions. We want to connect this medium with digital and programmatic channels. Also, we aim to give marketers the agility and insight they expect online. This initiative will transform manual processes into cloud-based, AI-driven ones. It aims to boost transparency, efficiency, and integration in media systems. AWS, OUTFRONT, and MadConnect are working to transform OOH. Their goal is to shift it from a legacy channel to a key part of smart media planning.

Read Complete Post: Outfront And Aws Usher In A New Era For Out-Of-Home Advertising