Button Launches CuratedBy: Empowering Publishers in the AI-Driven Commerce Era

Button launched CuratedBy to help publishers grow commerce. This new platform uses AI to create shoppable content. It adapts to the changing digital landscape. This move tackles issues from AI-driven search algorithms. It gives publishers a chance to take back control of their monetization strategies.

What Is CuratedBy?

CuratedBy is a publisher-first tool. It helps create dynamic, shoppable content right on social platforms or websites. It helps publishers share product spotlights, gift guides, and discovery spots. These fit their editorial style and brand. CuratedBy combines affiliate commissions, retail media budgets, and seller dollars on one platform. This gives a complete way to monetize content.

Why It Matters

AI has changed how consumers find products. So, traditional search methods are not as effective anymore. Publishers are now seeking new avenues to drive traffic and revenue. CuratedBy helps publishers build ongoing, large-scale experiences. This approach reduces the need for SEO algorithms.

Also Read: WPP and Google Forge Groundbreaking Partnership to Redefine Marketing with AI

Impact on the Marketing and E-commerce Industry

Enhanced Monetization Opportunities

CuratedBy allows publishers to tap into multiple revenue streams simultaneously. Publishers can boost earnings by using different monetization models for one piece of content.

Shift Towards Creator-Driven Commerce

The platform emphasizes the importance of creators in the commerce ecosystem. Empowering creators to make shoppable content helps publishers boost sales and engagement.

AI-Enhanced Content Discovery

CuratedBy uses AI to improve content delivery. This way, the right products get to the right audience at the right time. This enhances the user experience and increases the likelihood of conversions.

Broader Implications for Businesses

CuratedBy marks a move toward more integrated and creator-focused commerce models. Businesses in the e-commerce and marketing sectors may need to adapt by:

• Collaborating with Publishers and Creators: Building partnerships to co-create content that resonates with audiences.
• Investing in AI Tools: Adopting AI-driven platforms to enhance content discovery and personalization.
• Diversifying Revenue Streams: Exploring multiple monetization avenues to reduce dependency on traditional advertising.

Conclusion

Button’s CuratedBy platform gives publishers a strong tool. It helps them face the challenges of AI-driven commerce. Publishers can boost user engagement and revenue. They can achieve this by creating shoppable content that fits their brand. In today’s digital world, innovative solutions are key for business success.