Anoki Teams Up with Index Marketplaces to Transform CTV with Scalable Scene-Level Contextual Targeting

Anoki, a leading innovator in contextual video intelligence for connected TV (CTV), has officially announced its integration with Index Marketplaces—Index Exchange’s omnichannel platform designed to provide curated, signal-rich supply paths and advanced sell-side decisioning. This collaboration positions Index as one of the first major global ad exchanges to give both media buyers and media owners broad access to Anoki’s AI-driven, scene-level contextual capabilities.

For years, marketers have been limited by contextual solutions that only categorize content at the program or genre level, missing the nuance needed for precision targeting.

“Scene-level intelligence is redefining what’s possible in CTV,” said Mike Treon, Head of CTV and Video Strategy at PMG. “The combination of Anoki’s AI-powered contextual insights with Index Marketplaces gives marketers another significant advantage in targeting and optimizing the delivery and curation of media. It gives us the ability to activate messages in real time around the most relevant content moments—scaling performance and creative opportunities that simply didn’t exist before through historical programmatic channels.”

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By integrating with Index Marketplaces, advertisers now gain access to rich, scene-level insights through Anoki’s ContextIQ platform. These insights span content tone, sentiment, and subject matter-providing a more granular view of streaming environments and enabling ads to trigger alongside relevant content moments in real time.

The partnership merges Anoki’s scene-level contextual intelligence with Index’s advanced dynamic ad podding capabilities across live and streaming environments. This synergy ushers in a new standard for CTV precision. Dynamic ad podding allows Index to activate Anoki’s intelligence at the pod level, improving decisioning efficiency, reducing waste, and enhancing transparency. Marketers can now deliver creative that aligns directly with contextual moments as they unfold, elevating both relevance and viewer engagement.

“Anoki’s integration with Index Marketplaces unlocks the next generation of CTV-first contextual intelligence, driving smarter, more transparent activation across streaming TV,” said Cory Greenberg, Head of Streaming TV, North America at Index Exchange. “By combining Index’s drive for efficiency with Anoki’s scene-level understanding, we are enabling smarter, more emotionally aligned ad experiences that improve outcomes for both media buyers and media owners.”

“Context matters more than ever in a fragmented streaming world,” said Abbey Thomas, Chief Commercial Officer at Anoki. “By partnering with Index Exchange, we are bringing our AI-powered scene level targeting to a broader CTV ecosystem that relies on Index Marketplaces. This makes it easier for advertisers to align with meaningful scenes at scale while preserving brand safety including live events.”

This integration brings tangible benefits to all sides of the CTV marketplace. Advertisers gain frictionless access to context-rich, high-performance deal packages without relying on personal data, ensuring greater brand safety and relevance at the scene level. Media owners, meanwhile, can leverage advanced scene-level intelligence to unlock greater value from their inventory-especially live-event and premium streaming content—while maintaining full transparency and control within the Index Marketplaces environment.

The partnership works well with current SSP and DSP workflows. It adds no extra platform fees, allowing for quick and easy activation. This partnership strengthens the CTV ecosystem. It offers deeper insights, improves efficiency, and enhances contextual alignment. It sets a new standard for AI-powered relevance at scale.