Incubeta, a global leader in digital marketing and AI, has introduced two revolutionary agentic AI solutions that are soon going to transform the way brands measure and optimize marketing performance. The two new solutions, named Creative Performance Index (CPI) and OutperformBI, are designed to empower marketers to move beyond the traditional dashboard and interpretation, allowing them to make informed decisions based on AI insights into what really drives marketing performance.
In a world where organizations are challenged by an explosion of data, fragmented consumer behavior, and the challenge of delivering return on investment (ROI), these AI solutions are a significant step forward in the measurement of performance.
What CPI and OutperformBI Bring to the Table
At the heart of Incubeta’s new suite are two complementary technologies, each addressing a core challenge marketing teams face today:
Creative Performance Index (CPI) — Measuring Creative Impact at Scale
CPI uses agentic AI to break down creative elements such as branding placement, calls to action, images, and emotional elements and connect them to actual performance data from advertising platforms. Rather than relying on gutFeel or summary information, CPI provides a constant, detailed view of the relationship between creative elements and engagement, conversion, and revenue.
Key features of CPI include:
- Integration with leading advertising platforms to import both creative and performance data.
- Use of AI correlation analysis to identify which creative factors actually impact performance.
Integration with advanced measurement techniques such as marketing mix modeling and causal impact analysis, to better connect creative quality with business outcomes.
Beta testers have already seen huge gains, including instances where CTRs increased by over 100% and CPLs decreased by as much as 100%.
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OutperformBI — From Reporting to Real Insight
OutperformBI also addresses another very important challenge, which is the need to go beyond the fragmented reporting process and understand why certain outcomes were achieved. This is made possible by the use of natural language interfaces and the ability to connect data, which allows marketers to analyze performance in the following areas:
- Marketing mix models
- Customer data platforms
- Experimentation plans
- Promotional calendars
- External signals (e.g., search trends, weather)
With the ability to automate complex data synthesis and analysis, OutperformBI enables teams to make the critical transition from “what happened?” to “why did it happen?” — a vital step in the decision-making process.
Strategic Impact on the B2B Marketing and Advertising Industry
The launch of CPI and OutperformBI comes at a critical juncture for B2B marketers and advertisers. With the increasing competitive pressures and the growing adoption of AI in go-to-market strategies, these solutions are expected to disrupt a number of key areas related to performance.
Reducing Guesswork, Increasing Confidence in Decisions
One of the issues that B2B marketers struggle with is the data availability and strategy clarity gap. As a matter of fact, the overwhelming amount of data generally perplexes the users instead of enlightening them, and this results in a scenario where decisions are more based on the gut feeling than on facts. Tools like CPI and OutperformBI help to solve this problem by isolating the signal from the noise without a user’s input, thus providing the marketer with indisputable evidence of what is driving the business results.
This understanding is paramount for B2B brands whose customers make complex purchasing decisions, where the final decision, makers represent different teams and take different timelines, thus requiring accurate attribution and stating of the reasons for spending.
Elevating Creative’s Role in Performance Measurement
Creative has historically been one of the most subjective elements of marketing evaluation. However, given the strong results seen during CPI’s early trials — including significant improvements in CTR and conversion rates — agentic AI is enabling a measurable, data-driven understanding of creative performance.
For B2B advertisers, this means:
- Insight into why certain messaging resonates with target stakeholders.
- Ability to optimize creative based on quantifiable indicators instead of gut feeling.
- A more systematic approach to creative testing and development across campaigns.
In a world where buyer expectations for relevance and personalization continue to rise, these insights can directly improve campaign effectiveness and marketing ROI.
Driving Smarter Media Planning and Optimization
OutperformBI’s ability to synthesize diverse data sources — from internal CRM and experimentation plans to external trend signals — helps marketing leaders undertake holistic performance diagnosis rather than siloed reporting.
For B2B organizations, this connected view enables:
- Smarter budget allocation across products, segments, and channels.
- Improved forecasting and scenario planning.
- Better executive reporting that ties campaign outcomes to broader business strategies.
This transition – from static dashboards to augmented, agent-guided analysis — aligns with industry predictions that advanced AI will fundamentally reshape how performance is measured and acted upon by 2028.
Broader Business Effects Beyond Marketing
The implications of Incubeta’s agentic AI products extend beyond tactical marketing optimization:
Accelerating Data-Driven Culture
Businesses enable their marketing teams to access advanced AI analysis easily and, as a result, speed up their overall adoption of data, driven decision, making. Besides, crafting better alignment between marketing, sales, and finance teams will be easier, which is a great advantage for B2B companies looking to achieve long sales cycles and growth outcomes.
Improving Cross, Functional Collaboration
Outperform BI’s integrated and multi, source analysis features can the of made traditional analyst, product and customer experience teams can colaborate on performance drivers and strategic levers together.
Boosting Competitive Advantage
Those who are early adopters of agentic performance insights have a competitive advantage not only in terms of accuracy but also in terms of flexibility. They can quickly diagnose and optimize, which is a big advantage when markets change rapidly.
Conclusion – Towards More Intelligent Marketing Performance
Incubeta’s launch of Creative Performance Index and OutperformBI is a significant step ahead in agentic AI-powered marketing analytics, providing marketers with more transparent, faster, and actionable insights into what really drives performance. For B2B marketers and advertisers operating in increasingly fragmented markets and with a growing need for accountability, these solutions present a chance to move the needle on strategy and ROI.
As agentic AI continues to transform the marketing stack in 2026 and beyond, the need for integrations that connect creative impact, performance drivers, and business outcomes will be crucial to remaining competitive in the market.
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