Validity Unveils Engage, a Next-Gen AI Email Platform to Transform Campaign Execution
Validity has launched Validity Engage, a next-generation AI-driven email marketing platform built to help enterprise marketing teams execute more effective, confident campaigns by anticipating issues, generating high-quality content, and highlighting revenue opportunities before they arise. Powered by Validity’s expansive data network – processing more than 2.5 billion email data points daily – Engage integrates four specialised AI agents that support the full campaign lifecycle: Ignite proactively detects and rectifies rendering, code and compliance risks; Guardian monitors deliverability and subscriber experience; Expression creates on-brand subject lines, bodies and CTAs; and Insight benchmarks performance against competitors while exposing missed opportunities.
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With predictive intelligence built into every send, Engage helps organizations transition from reactive, error-based issue resolution to proactive execution, all with improved campaign effectiveness and reduced errors. The launch of Engage also incorporates enhanced deliverability tools in Litmus, which now includes inbox, spam, and tab placement analytics to improve marketer visibility into their emails’ overall performance. With features like unlimited pricing, Engage from Validity embodies a cultural shift toward data-driven, AI-infused marketing solutions to reduce friction and improve outcomes for ever more intricate email infrastructure.
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