Meet The People Unveils MTP Intelligence, an AI-Enabled Platform Unifying Creative, Media and Commerce

Meet The People (MTP), the modern alternative to the traditional advertising holding company model, has launched MTP Intelligence, a proprietary AI-powered platform designed to connect Creative, Campaign, Media, Commerce and related marketing functions within a single, integrated technology ecosystem.

Developed exclusively for clients across MTP’s portfolio of 10 agency brands, the platform represents a strategic leap forward in how independent agencies can harness advanced technology to drive measurable business performance.

A Unified Marketing Intelligence Environment

Driven by RADaR Analytics, MTP’s proprietary data and analytics division, MTP Intelligence enables the end-to-end marketing process and seamlessly integrates with the client’s existing enterprise technology infrastructure.

The platform removes operational silos between creative development, media planning and buying, commerce activation, and performance analytics, allowing for real-time collaboration and optimization across the entire marketing process. Marketers can now align on shared data, objectives, and performance metrics, driving faster decision-making and better ROI insights.

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“The fragmentation of marketing technology has created a fundamental problem for brands: brilliant creative lives in one system, media planning in another, commerce data in a third, and performance analytics somewhere else entirely,” says Tim Ringel, Meet The People’s Co-Founder and Global CEO. “MTP Intelligence solves this by creating a unified environment where every discipline can work together in real-time, informed by the same data and optimizing toward the same business goals. This goes beyond mere efficiency – it’s about fundamentally better marketing.”

Turning Data Clarity into Competitive Advantage

Modern marketing teams face increasing pressure to demonstrate performance, accelerate execution, and break down communication barriers between departments. MTP Intelligence addresses these challenges by combining AI-driven workflows with human creativity and strategic insight.

“The true value of data lies in its ability to deliver clarity, and that’s the foundation of everything we’ve built into MTP Intelligence,” says Candice Rotter, President of RADaR Analytics. “Clear data eliminates ambiguity and enables teams to extract valuable insights, identify trends, and make informed choices quickly. This platform brings that clarity to every stage of the marketing process — from initial strategy and creative development through media activation and performance optimization. When creative teams, media planners, and commerce specialists are all working from the same transparent, real-time data, the results are transformative.”

The platform is deliberately platform-agnostic, designed to integrate with clients’ current marketing technology investments rather than requiring disruptive system overhauls. By consolidating data and workflows into a shared environment, MTP Intelligence allows agencies across the network—including VSA Partners, Public Label, Match Retail, True Media, Coegi, Swell Media, Saltwater Collective, and Yeoman Technologies—to collaborate on integrated client solutions while maintaining their specialized expertise and brand identities.

Early Adoption and 2026 Expansion

Initial client adopters of MTP Intelligence include Central Bancompany and StorageMart / Manhattan Mini Storage, with broader deployment planned throughout 2026.

“MTP’s Intelligence Platform represents the kind of innovation we look for in strategic partners. The tools will help us better understand performance, uncover new opportunities, and make more informed decisions across our marketing efforts. Their commitment to innovation continues to deliver real value to our team and strengthens the impact of our partnership with RADaR.” Josh Redel Senior Vice President, Director of Corporate Marketing, Central Bancompany

“The MTP Intelligence Platform helps us transform noisy data into actionable insights that improve our marketing costs and business outcomes. Their ability to unify complex data allows us to spend less time chasing down data and more time making informed decisions that drive growth across our portfolio.” Sarah Little Senior Vice President, Marketing, StorageMart/Manhattan Mini Storage

Technology Built with Agency Buy-In

The launch reinforces MTP’s commitment to pairing entrepreneurial agility with enterprise-grade technology infrastructure. Unlike legacy holding company environments-where technology rollouts can stall across fragmented agency networks—MTP Intelligence was developed collaboratively across the organization’s 800 employees to ensure immediate usability and alignment.

“We initiated investing and building this proprietary technology because our clients needed it and our teams wanted it,” adds Ringel. “This is a time when marketing budgets face unprecedented scrutiny. Brands demand to see where their money is going. Not only that, they expect to understand why it’s working and how they can optimize in real-time. MTP Intelligence gives our teams the technology infrastructure to provide those insights, results, and accountability while freeing them to focus on what humans do best: strategic thinking, creative problem-solving, and building meaningful connections between brands and people.”

With MTP Intelligence, Meet The People is positioning independent agencies to compete at scale—combining data clarity, AI-powered orchestration, and creative excellence within a single, unified marketing intelligence platform.