Anoki and Amagi Launch Scene-Level AI Ads to Transform In-Content CTV Advertising

Anoki and Amagi have launched In-Scene Ads, which is an innovative ad solution that leverages Anoki’s ContextIQ technology and the company’s suite of in-content ad solutions for Free Ad-supported Streaming TV (FAST).

The integrated solution leverages Anoki’s multimodal AI platform and Amagi’s THUNDERSTORM server-side ad insertion (SSAI) platform to deliver contextual and scene-aware ads within the content of the streaming platform. This provides an immersive ad experience that enables brands to engage their audience at the most impactful moments of the content without interrupting the viewer experience. The solution is now available on FAST channels and apps powered by Amagi.

Bringing Scene-Level Intelligence to Streaming Ads

Typically, traditional connected TV advertising involves using ad pods which interrupt the content to deliver ads. However, the new In-Scene Ads method does not just rely on the interruption format but instead integrates ads in the very experience of the viewer.

By making use of scene-level video intelligence, advertisers are able to craft their advertisements that go hand in hand with the visual content, mood, and emotions of a certain segment of the show. The technology, after studying the components that constitute a scene like the visual auditory movement, and the general feel, ensures that the advertisements come up at the time when they are most contextually relevant to the audience.

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This new development is based on the collaboration between Anoki and Amagi which back in 2024 introduced scene-level contextual targeting for FAST environments. The two companies, through their emphasis on ad formats that are not disruptive, are attempting to establish a more effective and sustainable advertising approach for brands, publishers, and audiences.

Early Industry Adoption

Dentsu has become the first partner to deploy ContextIQ In-Scene Ads in a campaign. The collaboration includes participation from dentsu’s media brands Carat, dentsu X, and iProspect, which are exploring the new format for client campaigns.

“Anoki continues to be an innovative partner for dentsu,” said Kevin Weigand. “We’re always exploring emerging formats that elevate the viewer experience in order to provide positive brand outcomes for our clients. In-Scene Ads offer a promising new way to deliver relevant messaging without disrupting content.”

The rollout also builds upon Amagi’s broader ecosystem of in-content advertising partners, which includes streaming platforms and premium content providers.

A New Canvas for Connected TV Advertising

The combined solution unlocks previously inaccessible advertising inventory within streaming content itself. Instead of interrupting the viewer experience, ads are delivered alongside the content in a way that complements the storytelling.

By leveraging scene-level contextual analysis, advertisers gain the ability to align their creative messaging with the exact moment it will resonate most with viewers.

“In-Content ad formats unlock previously untapped inventory, but their full value is best realized when paired with scene-level contextual intelligence,” added KA Srinivasan. “By integrating with Anoki’s ContextIQ platform, we’re giving advertisers a way to appear inside the content and meet audiences at exactly the right moment”.

Key Capabilities of the In-Scene Ads Solution

The new offering introduces several advanced features designed to enhance engagement and campaign performance:

• High-Impact Ad Formats: This includes Squeeze Backs, Overlays, and Picture-in-Picture ads that use ContextIQ’s scene and sentiment analysis technology without interrupting the content experience.
• Interactive Engagement: With Interactive Engagement, marketers have the power to spur direct viewer actions through features that include QR codes.
• Generative AI Customization: With the CreativeAI tools provided by Anoki, marketers can leverage GenAI technology to create customized versions of their ads using GenAI technology.

Raghu Kodige highlighted the broader potential of the technology: “When you bring true scene-level video intelligence to CTV, you have access to an entirely new canvas for brand storytelling and connection. Combined with Amagi’s seamless ad insertion, advertisers gain precision targeting and creative relevance that simply hasn’t been possible before.”

By combining contextual AI intelligence with scalable streaming infrastructure, the Anoki–Amagi partnership aims to redefine how brands engage audiences in the fast-growing connected TV advertising ecosystem.