illumin Partners with FSBD to Advance Privacy-First Audience Intelligence in Programmatic Advertising

illumin has formed a strategic partnership with Full Stack Big Data (FSBD) to enhance the capabilities of privacy-safe audience intelligence within their existing programmatic advertising platform, which helps solve the growing industry problem of signal loss and the demise of cookies and mobile identifiers. This partnership combines FSBD’s postal code-based model with illumin’s existing platform, which allows advertisers to access over 1,000 high-value audience segments for key global markets including North America, EMEA, and LATAM. This allows marketers to reach their desired audience without having to resort to traditional tracking methods while staying within a privacy-friendly ecosystem.

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The early benchmark results of the solution set suggest that the solution can yield up to 35% greater incremental reach and 40% more efficient frequency control, thus reducing duplication and media spend in real-time. By adding such capabilities within its own platform, advertisers will be able to take action on performance signals in real-time, optimize targeting strategies in dynamic ways, and ultimately improve the performance of their campaigns. This partnership is another step forward for audience intelligence solutions that are scalable, data-driven, and performance- and privacy-focused, and will help brands succeed in today’s complex and ever-evolving digital advertising landscape.

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