DeepIntent Launches ‘Helix’ to Power Next-Gen, AI-Ready Healthcare Marketing

DeepIntent has announced the launch of Helix, a purpose-built healthcare marketing cloud intended for the integration of data, compliance, and artificial intelligence capabilities under a single umbrella for marketers and their partners who need to navigate a regulated environment. Helix has been built based on over a decade of proprietary health data investment and offers HIPAA-compliant access to rich health-related data sets covering millions of health providers and hundreds of millions of patient profiles for precise audience segmentation, activation, and analysis. Helix has been described as an open and flexible environment for agencies, brands, and their partners to leverage first-party, second-party, and third-party data sets and build custom solutions and activations without having to build costly infrastructure themselves.

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The key features include integrated data management, analytics workbenches, and build environment customization, which aim to speed up the workflow and boost the performance of marketing campaigns—up to 50% faster execution for early adopters. With healthcare marketing becoming more and more data-driven and privacy-conscious, Helix seems to embody a wider industry movement towards integrated, AI-friendly platforms that allow marketers to transition from disjointed systems to integrated ones, ultimately helping to boost marketing performance and patient engagement.

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