DoubleVerify and Spectrum Reach Partner to Bring Greater Transparency to Streaming TV Advertising

DoubleVerify has recently announced its strategic partnership with Spectrum Reach to enhance the transparency of program level for streaming TV. This is one of the biggest challenges for connected TV advertising. The biggest challenge for the advertisers is to know where their ads are being placed. With the help of the newly formed partnership, the advertisers will be able to get better insights into the programmatic campaigns on the show level. This will help the advertisers to target their ads better.

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This is part of DoubleVerify’s larger strategy of providing intelligence at the program level, including signals such as content type, rating, and context relevance. As streaming continues to reign supreme in media consumption, advertisers continue to call for greater transparency and standardization in order to continue to back increasing investment levels, particularly in programmatic TV, where reporting standards have long been an area of concern. The partnership is an example of an industry-wide shift towards more measurable approaches to streaming as a marketing strategy, making them better positioned to help brands optimize their media spend in order to avoid inefficiencies in their CTV campaigns.

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