The Arena Group and Playwire Expand High-Impact Ad Inventory at Scale

A new strategic alliance between the Arena Group and Playwire was recently made official to help drive top-tier ad inventory across the arena group’s lineup of media brands, which includes TheStreet, Parade, Men’s Journal, and Athlon Sports. As part of the agreement, the Playwire sales team will deploy the company’s award-winning Flex Suite of ad formats, including stickies, overlays, skins, and share-of-voice ads to The Arena Group’s media environment. This will enable advertisers to reach out to large audiences on premium platforms that provide high engagement opportunities.

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Other than display advertising, there lies added value in terms of branded storytelling that allows businesses to connect with their intended audience through highly immersive and contextual campaigns. In the context of business-to-business advertising and media technology, this particular venture is indicative of the continued shift in focus towards premium advertising techniques as media outlets attempt to increase their revenues beyond conventional programmatic advertising agreements. With Playwire’s monetization and direct sales technology paired with The Arena Group’s trusted audience and editorial influence, the venture should lead to increased advertising value, publisher revenues, and more impactful media buys across omnichannel marketing initiatives.

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