quantilope Unveils AI-Powered Ad Optimizer to Strengthen Brand Strategy and Campaign ROI
Quantilope has launched its new AI-powered Ad Optimizer, an innovative tool aimed at helping marketers optimize their ad creatives prior to executing a campaign. This innovation aims at connecting creativity to the data-based approach to brand management. It allows marketers to load ad creatives for analysis by frame and audio content in order to gauge the extent to which campaigns correspond with Category Entry Points (CEPs). CEPs can be defined as those key drivers that trigger consumers to make their purchasing decision.
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By being designed to provide insights rapidly, the new platform is much quicker in providing results compared to the conventional ad testing methods, as well as displaying results through user-friendly dashboards that make decision-making easier for marketing and insight professionals. This new release extends quantilope’s consumer intelligence platform, as it further highlights how artificial intelligence can play an important part in advertising.
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