Sainsbury’s Nectar360 partners with Uber and Uber Eats to bring Nectar loyalty to customers

• From today, Nectar members can now turn their points into Uber rides or Uber Eats orders – a first for Nectar and for Uber
• Customers can swap Nectar points for an Uber voucher, automatically added to their Uber app for use on Uber Rides or Uber Eats

Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has partnered with Uber so members can use their points for Uber and Uber Eats.

The addition of Uber to Nectar’s over 500 big brand partners has created a new reward category for the loyalty programme. It marks the first time Nectar has partnered with a ride‑hailing platform, adding even more choice for its members.

From a ride home or train somewhere exciting to a takeaway at the weekend, the new partnership is all about creating loyalty that everyone loves with Nectar, providing members with joyful, real-life experiences.

The partnership gives Nectar customers another way to make the most of their points. Through the Nectar app, customers can choose how many points to use with Uber, from 500 to 4,000 at a time – equivalent to between £2.50 and £20.

Amir Rasekh, Managing Director, Nectar360, said: “We’re giving people more ways to enjoy the value they get from Nectar, making everyday moments more rewarding. Being able to use Nectar points on Uber rides or an Uber Eats treat is something we know people will love, because it fits so easily into everyday life. It’s an exciting first for us too, as our only ride‑hailing partner.”

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Katie Hunter, Head of Grocery and Retail at Uber Eats, said: “Nectar has built a deep connection with British households, and we are so pleased to become their first-ever ride-hailing and delivery partner. By integrating our services, we’re providing Nectar’s loyal members with even more flexibility in how they spend their rewards, whether that’s a reliable ride home or a favourite meal delivered to their door, making daily life just that bit more seamless”

About Nectar360

Nectar360 starts with the UK’s largest multi partner loyalty programme and ends with brands connecting to their customers in smarter, more meaningful ways.

Working with over 900 brands, including Sainsbury’s, Argos, British Airways, Esso and American Express®, we use rich data and deep behavioural insight to understand who customers are, what they value, and how to reach them with relevance. With access to over 24 million members, we help brands, agencies and partners turn insight into loyalty — and loyalty into growth.

We’re a full‑service, full‑strategy retail media network. That means pairing data with creativity; using loyalty to fuel precision; and giving clients (including CPG and General Merchandising brands like Unilever, Samsung and PepsiCo) the clarity and confidence to plan, activate and measure with impact. From omnichannel campaigns that move customers from social to shelf, to tools that unlock billions of real data points, we make every decision count.

Since 2002, we’ve redefined what retail media can do – blending media, loyalty, data and insight to deliver outcomes for brands and better experiences for customers.

About Uber

Uber’s mission is to create opportunity through movement. From helping people get where they need to go, to delivering food, groceries, and powering business logistics, Uber connects communities across the UK. Since launching in 2012, Uber has facilitated millions of trips and continues to develop technology that makes everyday life easier.

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 47 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.