Brkthru, which is a fast-growing provider of services related to marketing and media, which is famous for its performance-driven and customer-focused approach to business, has agreed to acquire a programmatic media partner by the name of Gigawatt. The significance of this deal lies in the fact that this would be the first-ever acquisition undertaken by Brkthru.
This step by Brkthru has been made keeping in view the firm’s transition to becoming a full-service marketing solutions provider.
Strengthening strategy, technology, and execution
Gigawatt has established a strong reputation for its modern approach to programmatic media, combining strategic thinking with advanced technology and a strong emphasis on collaboration and accountability.
By bringing Gigawatt into its ecosystem, Brkthru enhances its ability to unify:
- media strategy
- data-driven execution
- programmatic expertise
- client-focused service delivery
Both organizations share a similar philosophy centered on bridging strategy, technology, and human insight, making the integration a natural fit.
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Expanding industry expertise and client value
Both organizations operate in many different sectors, but they have shown significant ability to produce effective media and marketing results for the tourism industry specifically.
The merger will enable the organizations to continue their specialization in the tourism vertical while also developing strengths in other sectors.
“From the beginning, this just made sense,” said Jeff Hastedt, Co-Founder of Brkthru. “Gigawatt looks at media the same way we do – how do you actually connect what brands want to say with how people engage today, and make it work in the real world. But just as important, they show up for their clients the right way. That shared mindset around service and accountability is what really stood out.”
Bringing teams together for scalable growth
As part of the acquisition, Gigawatt’s team will join Brkthru, adding depth across media planning, strategy, and campaign execution.
The integration is designed to ensure continuity for existing clients while unlocking additional value through expanded resources, expertise, and capabilities.
“Gigawatt and Brkthru both place enormous value on client relationships and share an obsession with results, which made this a natural fit. We’re thrilled to bring our teams together and give our clients access to an expanded depth of resources, talent, and capabilities,” said Adam Parikh, Founder of Gigawatt.
A strategic step in Brkthru’s growth journey
The purchase is certainly a significant move on the part of Brkthru in relation to its growth plan towards scaling up its product range and building a strong foothold within the changing media and marketing world.
Through the synergy created through a combination of expertise in programmatic media, strategy, and client service, Brkthru is in a better position to assist companies as they maneuver themselves through increasingly difficult marketing conditions.
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