Wayvia Unveils Shoppable Next Generation to Power AI-Driven Commerce Across Every Marketing Touchpoint

Wayvia, which has been known to be a frontrunner in enabling omnicommerce capabilities, now offers Shoppable Next Generation. This is an advanced solution that enhances its existing platform in support of the rapidly advancing world of artificial intelligence-powered commerce. This platform allows companies to turn each engagement they have, such as through display advertisements, social media posts, and even emails, into actionable shopping opportunities.

Given how fragmented customer paths to purchase have become, Wayvia’s platform links every consumer interaction to create a cohesive purchasing path. This solution surfaces real-time information about prices and stock availability both online and offline to facilitate better purchasing decision-making.

Real-time optimization within a sophisticated commerce network

Today’s marketers must work within a system that has been transformed by AI, which is affecting how customers learn about, consider, and purchase products. Under such circumstances, traditional campaigns and outdated insights fall short.

Shoppable Next Generation is built to address this shift by providing:

• real-time campaign optimization capabilities
• deeper performance measurement
• access to actionable retail data insights

The platform also delivers confirmed retail sales data through a global retailer network, offering marketers greater visibility into actual purchase outcomes rather than relying solely on proxy metrics.

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Additionally, integration with Meta’s Conversions API enhances attribution accuracy and enables more precise audience targeting.

“The e-commerce environment for brands has never been more complex. AI is rewriting the path to purchase in real time, reshaping how consumers discover products, how they decide and where they buy,” says Anthony Ferry, CEO of Wayvia. “Shoppable Next Generation gives brands the tools they need for this new era where sales can happen on any surface, whether it’s social media, in a chatbot or on a connected home device.”

Key capabilities designed for modern marketers

Shoppable Next Generation introduces a range of features aimed at improving campaign performance and operational efficiency:

Objective-driven landing page templates

The platform offers customizable templates aligned with key marketing goals such as conversion, basket building, and awareness. These templates integrate directly with campaign structures used in Meta Ads Manager, enabling faster deployment and consistency across campaigns.

Closed-loop measurement with Meta CAPI integration

By connecting confirmed retail purchases back to originating ad platforms, Wayvia enables a true closed-loop system. This helps marketers reduce wasted spend and continuously improve campaign performance over time.

Last mile delivery options integrated

Partnering with delivery apps such as Instacart and DoorDash enables consumers to see delivery options side by side with purchase options both in the store and on the website.

Protect your demand with inventory knowledge

If products are unavailable in a particular retail location, customers will be presented with alternate sizes or styles that are available in order to capitalize on this demand.

Auto localizing for global campaign runs

Using Shoppable Next Generation, language, product information, and context are optimized based on the target audience, allowing for global campaigns to run without extra effort.

Positioned for the future of AI-powered commerce

In light of the impact of artificial intelligence on consumer decision-making processes, there is increased need for brands to ensure consistent, real-time, and personalized experiences for consumers through all channels of engagement.

With over 20 years’ worth of data and experience working with over 2,000 top brands, Wayvia is applying its strengths in order to assist marketers in overcoming these challenges.

The Shoppable Next Generation is one of Wayvia’s products which seeks to facilitate the growth of commerce towards a new generation characterized by the intersection between intelligent technology and human intent.

By turning any interaction into a shoppable moment, Wayvia is enabling marketers to drive measurable outcomes in an increasingly dynamic and AI-driven retail environment.