Bloomreach Unveils Loomi AI for Shopify to Simplify Scalable Personalization
Bloomreach has introduced Loomi AI for Shopify, which will allow merchants to create advanced personalized experiences by harnessing artificial intelligence without requiring any kind of coding or technical expertise. Offered via the Shopify app store, Loomi AI connects Shopify merchants to Bloomreach’s marketing and search solutions, thus integrating customer, product, and commerce data to provide seamless personalization across the entire customer journey. In today’s age of increasing focus by merchants on delivering personalized experiences, Loomi AI uses behavioral data and context information to provide relevant personalization in terms of search, shopping, and omnichannel marketing campaigns. Some key features of Loomi AI include personalized search experience, targeted email and SMS marketing powered by live commerce data, and on-site personalization even for anonymous shoppers.
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Additionally, Loomi AI introduces strategic promotion capabilities that optimize discounting by targeting only high-impact shoppers, preserving margins while boosting conversions. “Merchants shouldn’t have to choose between sophisticated personalization and operational simplicity,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “Loomi AI for Shopify gives merchants a direct connection between their Shopify store and Bloomreach’s personalization tools, all powered by the same real-time intelligence from Loomi AI. That means no matter how the customer journey evolves — particularly as emerging channels like ChatGPT enter the mix — personalization can remain consistent across the entire experience.”
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