Perion Unveils AI-Powered Innovations to Streamline Programmatic DOOH Campaigns
At WOO London 2026, Perion announced some new stuff for Programmatic Digital Out-of-House ads. They wanna make planning, starting, and measuring ad campaigns easier. Here’s what’s new: Ask Perion, which uses AI to help buyers make ad campaigns with simple prompts; DOOH SOV, where publishers can handle voice share and screen-specific stuff inside the platform; and Curated Measurement, a tool linking up planning, showing, and results to give better insights on how ads do. So it’s all about making life simpler for advertisers and publishers alike.
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These capabilities aim to fix old problems in the DOOH system by cutting down on manual tasks, boosting transparency, and bringing measurements nearer to real-time. According to Perion, the new features help advertisers and publishers manage campaigns more cohesively-aligning planning, buying, and performance checks easier. This rollout shows how programmatic DOOH is moving towards more AI automation, results-focused measuring, and simpler omnichannel setups. It caters to brands wanting higher efficiency, accountability, and scalability from their digital ad spend.
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